ERICA TANOV X BLOOM & GIVE
beyond our own manufacturing, we’ve collaborated with india-based bloom & give to bring in a line of exquisitely intricate textiles made using traditional techniques. founders partha and madhu honor these time-molded processes by respectfully reinterpreting them to make contemporary products for everyday life. with the acute guidance of their community lead anu frederick, partha and madhu coordinate with grassroots programs in india—like educate girls and doosra dashak—that target a specific obstacle in each community that prevents girls from going to school. bloom & give’s programs seek to fight gender inequity, re-integrate drop-outs, and provide infrastructure. one of their longest-running programs, educate girls, works in 4,500 villages of india, covering 8,000 schools in areas where 40% of girls leave school before completing 5th grade. their award-winning model has enrolled nearly 100,000 girls to date, and includes local young women volunteers work with a girl, her parents and her community leaders to break the social barriers keeping her from school.
10% of every purchase from bloom & give x erica tanov directly goes to these education programs.